// One firm · five divisions
The Five Divisions
Verified is a platform that acquires trade firms, puts them on one system, and consolidates them into a single self-performing building company — five licensed divisions under one checkmark: Construction, Civil, Electric, Plumbing, and HVAC. A KB-1 general contractor is carved out of precisely electrical, plumbing, and HVAC; add those three trades plus A-licensed engineering and the firm self-performs the whole job, start to finish. Each division is built the same way — a hook gets one truck rolling and stands up the licensed entity, then Verified acquires shops in that trade, puts them on the Verified System, and buys them out — scaling toward a ~$37M, 57-truck platform (~19 trucks per trade).
01One firm, self-performing
Verified is a single building company with five internal divisions, each with its own license and Qualifying Party, all sharing one back office, one AI-driven system, and one reputation: Verified means done to code, permitted, and passed. The KB-1 general contractor is defined by exactly three carve-out trades — electrical, plumbing, and HVAC. Hold those three licenses plus A engineering, and the firm can bid a whole project and build every part of it in-house, subbing out nothing that matters.
Why five, and how each one grows. Each division carries a front-door "draw" — a low-price, high-demand offer. But the draw is just a hook: it gets one truck on the road and stands up the licensed entity — a bridge until the first firm in that trade is acquired. Divisions are built by acquisition, not organically. Electric leads with the panel upgrade, Plumbing with a cheap sewer scope + hydrojetting, HVAC with a tune-up; Construction and Civil bid and build the whole project. Once a division is standing, Verified acquires owner-operated shops in that trade, moves them onto the Verified System (AI back office + JobTread + a standardized field kit + playbooks + business management + the Verified estimation process), and buys them out — consolidating 9 firms into 57 trucks. Each acquired owner also gets ~$250k+/yr of delivered value on the system — plus a real exit plus a salary — the seller's triple win. The big-ticket draws are sold with an outside customer-financing partner, and one central system runs all of them.
02The five divisions
Each card: what the division does, its license and Qualifying Party, the low-price draw that gets the first truck rolling, indicative platform-scale economics (target division revenue and fleet at ~19 trucks per service trade — reached by acquiring shops onto the Verified System), and where it sits in the acquisition sequence. Figures are indicative planning ranges, confirmed against real books before capital moves.
Verified Construction
KB-1 general contractor · QP: Steve · orange
Year 1
What it does: the licensed general contractor that ties the platform together — it bids whole projects (remodels, additions, tenant improvements, new builds) and self-performs every trade in-house through the other four divisions. The hook: a whole-project GC bid gets the entity rolling lean on subs, rented gear, and one firm-wide umbrella insurance policy carried under Construction; any single-trade job that turns out bigger becomes a Construction project. How it scales: Verified acquires established remodel and GC shops, moves them onto the Verified System, and buys them out — consolidating project capacity under one KB-1. Steve is the Qualifying Party and runs Construction directly.
The hook
Whole-project GC bid
Platform target
~$4M · project division
Built by
Acquiring GC shops
Verified Civil
A engineering license · QP: Steve · yellow
~Year 4
What it does: site and underground work under the A engineering license — grading, driveways, concrete and hardscape, and sewer/water line dig-and-replace. It is the last trade in the sequence, standing up once the earlier divisions are consolidated. The hook: site work off any project — a cracked driveway becomes a Civil repour, and the broken lines that Plumbing's sewer scope turns up become Civil dig-and-replace jobs — enough to get a crew and some owned site equipment rolling under the license. How it scales: Verified acquires site/underground and hardscape contractors onto the Verified System and buys them out. Steve is the QP and runs Civil directly.
License · QP
A eng · Steve
The hook
Site work · dig-and-replace
Platform target
~$2M · project division
Built by
Acquiring civil shops
Verified Electric
Electrical carve-out · QP: Adrian · green
Year 1 · pilot
What it does: the division Verified establishes and proves first, and the platform's largest revenue engine. The hook: the panel upgrade — a safety/capacity upgrade for older Phoenix homes at ~$5,200 a job, ~$1,650 gross profit (after marketing, financing fees, and a warranty reserve), sold with an outside customer-financing partner. It gets the first wrapped used gas cargo van (Ford Transit / ProMaster) on the road and stands up the licensed entity — a bridge until the first electrical firm is acquired. How it scales: Verified acquires electrical shops, moves them onto the Verified System, and buys them out — building toward ~19 trucks. It's also the wedge that opens every other division into the same home.
License · QP
Electrical · Adrian
The hook
Panel upgrade · ~$5.2k / ~$1.65k GP
Platform target
~$13M · ~19 trucks
Built by
Acquiring electrical shops
Verified Plumbing
Plumbing carve-out · lead: Plumbing lead (TBD) · blue
Year 2
What it does: residential plumbing and the highest-trust cross-sell hub in the firm — the second trade Verified builds out. The hook: a low-price sewer scope plus hydrojetting, sold with the outside customer-financing partner — people call for a slow drain or a clog, we clear it and camera the line. The only new spend to get a truck rolling is a camera, a jetter, and training, standing up the licensed entity until the first plumbing firm is acquired. How it scales: Verified acquires plumbing shops onto the Verified System and buys them out — building toward ~19 trucks. The scope routinely finds broken or collapsed lines, which feed straight to Verified Civil for dig-and-replace. A licensed plumbing lead runs it.
License · Lead
Plumbing · lead TBD
The hook
Sewer scope + hydrojet
Platform target
~$9M · ~19 trucks
Built by
Acquiring plumbing shops
Verified HVAC
HVAC carve-out · QP TBD · red
Year 3
What it does: heating and air — the highest-ticket in-home service in Phoenix, and the third trade Verified builds out. The hook: a reasonably-priced clean-and-service tune-up that gets a tech on the equipment and gets a truck rolling under the license, a bridge until the first HVAC firm is acquired. How it scales: Verified acquires HVAC shops onto the Verified System and buys them out — building toward ~19 trucks. Completes the KB-1 carve-out (electrical + plumbing + HVAC) so the firm self-performs mechanical in-house.
License · QP
HVAC · QP TBD
The hook
Clean-and-service tune-up
Platform target
~$9M · ~19 trucks
Built by
Acquiring HVAC shops
03The cross-sell flywheel
The five divisions are not five companies — they compound because each one's draw feeds the next, and the GC ties them together. One truck at a home becomes work for the whole firm.
1
A cheap draw gets us in
Panel upgrade (Electric), sewer scope (Plumbing), or tune-up (HVAC) — a low-price offer people already call for. The tech is now inside the home.
2
The scope finds the real job
Plumbing's sewer camera turns up broken and collapsed lines. That's not a plumbing fix — it's a dig-and-replace that feeds Verified Civil. HVAC tune-ups turn up repairs and replacements.
3
The GC bids the whole thing
When a job is bigger than one trade, Verified Construction bids it as a whole project — and self-performs every trade in-house across the five divisions.
4
One home, five divisions
The same customer, the same address, the same central system — re-sold across Electric, Plumbing, HVAC, Civil, and Construction. That's the flywheel.
The self-perform edge. A KB-1 GC that also owns the electrical, plumbing, HVAC, and civil-engineering licenses doesn't hand margin to subcontractors or wait on their schedules. Verified bids the whole project and keeps the whole job in-house — better margin, faster delivery, one accountable checkmark on everything.
04Exit optionality
A complete, systematized, five-division building firm — 9 acquired shops consolidated onto one system — is worth more than the sum of its parts, and it can be exited more than one way. Nothing forces a single outcome.
A
Sell the whole firm
A national consolidator buys the entire self-performing platform — all five divisions on one system — and re-rates it at a platform multiple.
B
Carve by division
Each division is separately licensed and separately viable. Sell Electric, Plumbing, or any single division to a strategic buyer while keeping the rest.
C
Keep operating
Hold it. A profitable, cash-generating firm with recurring service work is a fine thing to simply own and run.
The acquisition-led base case. The platform consolidates 9 firms into 57 trucks (~19 per service trade) reaching ~$37M platform revenue, ~$4.5M EBITDA (~12%) by Year 6. The value engine is multiple arbitrage — buy shops at ~4×, sell the platform at a blended ~8.5× on scale and recurring service revenue — plus leverage. Exit is valued sum-of-the-parts, with the platform landing a blended ~8.5× for ~$47M enterprise value → ~$40M equity. Capital: ~$10M committed / ~$10M equity deployed in gated waves as deals close, plus ~$6M acquisition debt / seller notes. The lean Stage-1 startup (~$1.121M — "less than half a million to prove it") also buys the first electrical firm. David's base-case return ~2.8× / ~33% IRR (~$28M); Steve's carry ~$11.5M. Leverage amplifies returns and risk — the ~$6M of debt cuts both ways, integration is the central risk, and it's managed staged and deep-in-one-trade-first with a funded M&A/integration team. The organic-only, no-acquisition plan (~$16M revenue, ~1.8×) is the floor — what the firm is worth if we prove it but don't acquire — not the headline. Whether the exit is a whole-firm sale, a division carve-out, or continued ownership, the firm is built to be worth owning either way. Illustrative planning, not a forecast; every figure confirmed with CPA and lender.
How to read this. Every figure is an indicative planning number drawn from current public pricing and small-business benchmarks — a planning aid, not a quote or a guaranteed forecast. Division revenues, platform economics, and returns are confirmed against real books and updated as the plan executes. Licensing structure (KB-1 carve-out of electrical/plumbing/HVAC, plus A engineering) reflects the intended entity design and is finalized with counsel. Not investment, legal, or tax advice.